Pink Tax in India

This document covers

1. What is the pink tax?
2. What are the examples of pink tax in India?
3. Is it illegal? Is it unfair for women?

1. What is the pink tax?

Pink Tax is commonly used to describe the situation in which things associated with women are priced higher than those associated with men. Generally speaking, women pay more than males for identical things.

Pink tax is not enforced by the government, but rather practice of businesses selling the products to impose such.

2. What are the examples of pink tax in India?

Examples of pink tax in India include salon services, personal care goods such as shampoos, soaps, and deodorants, as well as clothing, toys, and accessories such as jewellery.

Currently, women are heavily exploited by vegan products and non-animal tested cosmetics that are significantly more expensive, a form of taxation.

3. Is it illegal? Is it unfair for women?

In India and many other nations, the pink tax is not against the law. Nonetheless, it is discriminatory to charge women more than men for the identical goods. While other governments have taken action to end the practise of pink tax, India has yet to do so.

Brands would be motivated to normalise their marketing and pricing strategies if consumers gained a better understanding of the effects of the pink tax through consumer education and awareness campaigns aimed towards women.